Define a retailer/ customer strategy, in agreement with the sales department.
Develop, monitor and manage a retailer/customer account portfolio, in accordance with division strategy and brand affairs
Create an annual business plan taking into account the growth levers to achieve objectives (sell-in, sell-out, market share) and brand profitability within the account.
Lead or participate in annual negotiations, working closely with other account partners. Establish a partnership and a solid relationship with the account.
Establish and implement the plan, including trade/events/merchandising/training. Measure the return on investment of actions and events. Take responsibility for the development of the account, including e-retail.
Drive the performance of the retailer account (P&L). Manage trade agreements, contracts and invoices associated with the brand. Prepare and lead retailer brand strategy meetings.
Establish an annual development plan, including trade/training/and event activities. Monitor the profitability of actions and events. Support the development of the retail chain, including e-retail.
Coordinate and "coach" all representatives of the retail chain. Exercise influence in the field.
Professional & Technical Competencies
MASTERS COMMERCE FUNDAMENTALS
Activates Business Drivers
Pursues turnover and profit optimization
Stays up to date with market, consumers& competitors
Builds on categories Shopper insight
DEVELOPS CUSTOMER CENTRIC BUSINESS
Collects and connects comprehensive knowledge about the retailer