Content Marketing Manager
- Supy
- Dubai - United Arab Emirates
- Full-time
وصف الوظيفة
Location: Dubai - Enjoy a flexible work arrangement with 4 days in the office, 1 day remote work each week, plus 2 weeks per year to work from any location.
About Supy
Supy is an innovatively growing SaaS company with its headquarters in Dubai and additional offices in Melbourne, London, and Riyadh.
We are trusted by over 3,000 restaurant locations in more than 30 countries, assisting operators in reducing expenses, enhancing margins, and scaling confidently through superior inventory management, procurement, and business intelligence.
Supported by prestigious investors, we are rapidly expanding and establishing a brand that is transforming how restaurants operate. This is a unique opportunity to join a company on an upward trajectory at a pivotal time in its journey.
Benefits:
- Comprehensive medical insurance
- 25 annual leave days in addition to public holidays
- 2 weeks of “work from anywhere” flexibility per year
- 4 days in the office, 1 day working from home weekly
- Modern, newly renovated office adjacent to Sobha Realty Metro Station
- Flat organizational structure allowing direct interaction with senior management
- Culture rooted in trust, accountability, and minimal micromanagement
What You’ll Do:
- Develop and spearhead the content strategy for Supy across various formats and platforms
- Promote excellence in creativity: continuously elevate the standard, rather than merely filling schedules
- Utilize AI to enhance productivity, ensuring quality remains uncompromised
- Create and distribute diverse content including blogs, newsletters, case studies, videos, and more
- Effectively launch new product features, leveraging clear and valuable content across blogs, emails, and social channels
- Oversee the editorial calendar, generating and commissioning content addressing the needs of our ideal customer profile (ICP)
- Produce and optimize content to enhance Supy’s search visibility across traditional SEO and AI-driven methods
- Drive organic social strategies on LinkedIn and Instagram, experimenting with Shorts, Reels, and TikTok
- Transform long-form content, such as podcast episodes, into high-impact social media and video outputs
- Manage the Supy Talks podcast, including guest sourcing, planning formats, and coordinating repurposing efforts (note: hosting responsibilities are handled by others)
- Lead our newsletter initiatives across markets from conceptualization to delivery
- Oversee the creation of case studies from inception to completion, including sourcing and interviewing customers for stories in web and video formats
- Collaborate effectively with design and video teams to produce high-quality creative outputs
- Bonus points if you can utilize CapCut or generate impactful Meta ad creatives
What We’re Seeking:
- A content marketer with a strategic mindset who prioritizes audience needs over format alone, ideally with a minimum of 1 year of full-time marketing experience. This role fits well for someone with 1-8 years specifically in marketing.
- A dedicated individual who genuinely values quality, clarity, and impact, applying this ethos to every task
- A proficient writer equipped with strong editorial judgment and narrative skills
- Versatile in various formats, ranging from case studies and newsletters to TikTok videos and podcast scripts
- A collaborative team player who provides thoughtful feedback to design and video teams
- Someone who views AI as a tool to amplify great work rather than an escape from effort
- Aspirational and self-driven, you are eager to build something meaningful
- Fluent English speaking and writing skills are required; proficiency in Arabic is advantageous, though not mandatory
إمتيازات الوظيفة
- Excellent medical insurance
- 25 days of annual leave, plus public holidays
- 2 weeks per year of “work from anywhere” flexibility
- 4 days in the office, 1 day working from home per week
- Newly refurbished office next to Sobha Realty Metro Station
- Flat hierarchy with direct exposure to senior leadership
- Culture of trust, ownership, and zero micromanagement
متطلبات الوظيفة
You’ll be the right hand to Supy’s Director of Growth - turning strategy into execution, running with ideas, and operating as a high-performing marketer. You’ll be expected to work at a high standard, think critically, and improve the work, not just deliver it.
This isn’t about churning out content for the sake of it. It’s about creating content that earns attention, builds trust, and ties Supy’s product directly to the real challenges multi-location restaurant operators face.
You’ll lead content across all channels - from blogs and newsletters to TikTok reels and product launches - and help evolve Supy from a written-first brand into one that excels in both writing and video.
We’re looking for someone sharp, detail-oriented, and ambitious. Someone who gets what makes people pay attention and is hungry to grow.
What You’ll Do
- Build and lead Supy’s content strategy across formats and channels
- Champion quality and creativity: raising the bar with every asset, not just filling calendars
- Use AI as a multiplier, a tool to scale your impact without compromising originality or human insight
- Write and produce content across blogs, newsletters, case studies, videos, carousels and more
- Launch new product features with clear, useful content across blog, email, social and in-app
- Own the editorial calendar and blog, writing and commissioning content that’s valuable to our ICP
- Create and manage content that improves Supy’s visibility across both traditional SEO and AI-generated results
- Lead our organic social strategy for LinkedIn and Instagram, with experiments across Shorts, Reels and TikTok
- Repurpose long-form content, like podcast episodes, into high-performing social and video content
- Manage the Supy Talks podcast process, sourcing guests, planning formats and coordinating repurposing (note: hosting is handled by others)
- Own our newsletter across markets, from planning to execution
- Lead case study creation from start to finish, sourcing, interviewing and writing customer stories for web, video and sales
- Collaborate with designers and videographers to brief strong, creative output
- Bonus if you’re handy with CapCut or can help brainstorm Meta ad creatives that actually cut through
What We’re Looking For
- A strategic content marketer who thinks audience-first, not just format-first. You’ll have at least 1 year of full-time marketing experience. The role is well suited to someone with 1–8 years of experience specifically in marketing.
- Someone who genuinely cares about quality, clarity and effectiveness, and brings it to every piece of work
- A sharp writer with strong editorial judgment and storytelling instincts
- Confident across formats, from case studies and newsletters to TikToks and podcast scripts
- Skilled collaborator with clear, thoughtful feedback for designers and videographers
- Believes AI is a tool to multiply great work, not a shortcut to avoid doing it
- Ambitious and self-motivated, you want to build something that matters
- Native-level English speaker and writer. Arabic is not required, but a bonus if you can write in both
