PLG Product Manager (Mid-Level, Onsite)
- Lucidya
- الرياض السعودية
- Full-time
وصف الوظيفة
About Lucidya
Lucidya helps brands unlock the power of customer intelligence across the Middle East and beyond. As we expand our product suite, we’re introducing a Product-Led Growth (PLG) layer across our platform to make Lucidya fully self-serve. This means enabling users to onboard faster, discover value quickly, and adopt features with minimal friction.
To drive this vision, we are building a dedicated PLG squad, and we’re hiring a PLG Product Manager to lead it.
About the Role
This is a foundational role where you’ll build Lucidya’s PLG strategy from scratch. You will own the end-to-end self-serve journey -from signup to onboarding, activation, adoption, and expansion - ensuring users convert into active, paying, and loyal customers.
You’ll collaborate across Product, Design, Marketing, CX, and Engineering to create seamless user experiences, run growth experiments, and drive bottom-up adoption.
This is the role for you if you’re execution-focused, data-driven, and passionate about building self-serve SaaS products.
إمتيازات الوظيفة
Why Join Us
- 🚀 Shape the future of Lucidya’s growth strategy by building PLG from zero.
- 🎯 Directly influence onboarding, activation, and retention loops.
- 📊 Work with cutting-edge PLG tools and SaaS growth tactics.
- 🌍 Collaborate with a cross-functional, global-focused team.
- 💡 Have real ownership - your work will drive measurable business growth.
👉 Ready to build Lucidya’s PLG future? Apply now and be part of our growth story.
متطلبات الوظيفة
Key Responsibilities
- Build & Own PLG Strategy: Define and execute Lucidya’s PLG playbook, covering onboarding, activation, and adoption.
- Map User Journeys: From signup to expansion, identify friction and design seamless flows.
- Drive Growth Experiments: Run A/B tests, trial optimizations, and funnel experiments.
- Improve Onboarding & TTV: Reduce time-to-value (TTV) and increase product stickiness.
- Analytics-Driven Decisions: Define and track key PLG metrics (activation, adoption, retention, expansion).
- Collaborate Cross-Functionally: Work with PMs, Marketing, CX, and Engineering to deliver experiments fast.
- Craft Onboarding Content: Partner with Product Marketing on emails, guides, and tutorials.
- Report Progress: Share insights, funnel analysis, and growth results with leadership.
Key Success Metrics (KPIs)
- Activation Rate → % of users reaching the “aha moment.”
- Adoption Rate → % of users engaging with key features.
- Time-to-Value (TTV) → Speed from signup to first delivered value.
- Expansion Revenue (NRR) → Upsells and cross-sells from usage.
- Onboarding Completion Rate → % of users completing setup successfully.
- Churn Reduction (First 90 Days) → Improved early retention.
First 90–120 Days Impact
First 90 Days:
- Deliver Lucidya’s first PLG playbook and onboarding flows.
- Launch signup → activation experiments.
- Redesign the self-serve onboarding experience.
Next 120 Days:
- Boost conversion & stickiness by 20-30%.
- Deploy PLG analytics dashboards.
- Align teams around a unified PLG growth narrative.
What We’re Looking For
- Experience: 5+ years in Product Management, including 2+ years in PLG or Growth roles.
- Domain: SaaS background (preferably B2B SaaS), with experience in self-serve products like Notion, HubSpot, Intercom, or Amplitude.
- Proven Track Record: Building PLG or growth strategies from scratch; optimizing onboarding and activation flows.
- Analytical: Data-driven mindset, comfortable with Mixpanel, Amplitude, GA4, Hotjar, or similar tools.
- Technical Comfort: Worked closely with engineers, APIs, and data pipelines.
- Languages: Arabic speaker (preferred).
- Location: Must be willing to relocate to Riyadh (onsite role).
Skills & Qualities
- Growth Mindset: Passionate about experimentation and iteration.
- Cross-Functional Leadership: Able to influence CX, Marketing, Product, and Engineering.
- Storytelling & Communication: Can explain insights simply and persuasively.
- User Empathy: Deep understanding of customer psychology and behavior.
- Speed & Adaptability: Thrives in ambiguity and builds from scratch.