Senior Paid Search Specialist

About Driven Properties

Driven Properties is a leading Dubai-based real estate brokerage, known for its innovative marketing strategies and deep market expertise. Since 2012, we've helped thousands of clients buy, sell, and invest in properties across the UAE and globally. We’re now seeking a results-driven Senior Paid Search Specialist to lead our high-performing paid media initiatives and accelerate lead generation across multiple platforms.

Role Overview

As a Senior Paid Search Specialist, you’ll be responsible for leading the strategy, execution, and optimization of high-conversion performance campaigns across Google Ads, Bing, and other paid platforms. You’ll play a key role in generating quality leads for Dubai’s real estate market, managing large-scale budgets, and working closely with internal teams to align marketing performance with business goals.

Key Responsibilities

Leadership & Strategy

• Lead end-to-end paid search strategy and execution across Google Ads and Bing Ads.
• Collaborate with the digital marketing, content, web development, and sales teams to ensure alignment of marketing and business objectives.
• Drive full-funnel performance marketing initiatives focused on ROI, lead quality, and conversion.

Campaign Management

• Plan, launch, and optimize paid search campaigns with a focus on CPL, ROAS, lead-to-sale ratio, and revenue contribution.
• Build and manage performance-driven funnels using landing pages, instant forms, WhatsApp flows, and remarketing strategies.
• Execute A/B tests, refine ad copy and audience segments, and improve conversion rates through continuous optimization.

Branding & Positioning

• Develop strategic messaging and USPs for off-plan and ready property launches.
• Create high-impact ad creatives in collaboration with design and content teams, ensuring consistency with brand tone in both English and Arabic.
• Analytics & Automation

• Track campaign performance using GA4, Google Ads Manager, Google Analytics, CRM tools, and other analytics platforms.
• Build automated workflows using tools such as Zapier, Make, Twilio, and Voximplant to enhance lead routing and qualification.
• Monitor and analyze key metrics to identify opportunities for optimization and present actionable insights to stakeholders.

Market Intelligence & Compliance

• Stay updated on industry trends, Google Ads policies, and emerging marketing technologies.
• Conduct market and competitor analysis to refine targeting strategies and improve campaign effectiveness.

Tools & Platforms

• Google Ads, Bing Ads, Google Analytics (GA4), Tag Manager, Google Ad Manager
• Ad Platforms: Meta Ads, TikTok Ads, Snapchat Ads, LinkedIn Campaign Manager
• Automation: Zapier, Make, Voximplant, Twilio
• Analytics Tools: Semrush, AI-based reporting tools