Search Engine Optimization (SEO) Specialist

SEO SPECIALIST

As an SEO Specialist, you will be responsible for optimizing the website's visibility and ranking on search engines to attract relevant traffic and leads from businesses. The primary focus is on improving organic search performance through strategic planning, execution, and monitoring of SEO initiatives. 

Main responsibilities include:

• Keyword and Competitor Research - Investigate and analyze keywords and the SEO strategies of our competitors, particularly under-the-hood exposing gaps that may pose threats or opportunities.
• On-Page and Off-page Optimization driving content briefs, internal linking, link-building, guest posting, etc.
• Technical SEO - Track and analyze technical factors affecting search visibility and index coverage, providing insight and recommendations for improvement.
• Performance Monitoring and Reporting Track KPIs and targets such as website traffic, submissions, rankings, etc. to be reported to the Product Owner and derive recommendations for improvement
• SEO Audits - Discover, document, and report on potential systemic technical problems in indexability, canonicalization, redirects, HTTP errors, etc., and identify website performance and crawlability issues and opportunities, through the analysis of sitemaps, crawl goals, page rendering, and timing.
• Collaboration with cross-functional teams (marketing, content, design, and development)
• Keeping abreast of industry trends, algorithm updates, and best practices in SEO
• Develop new methods, reports, and tools to help the SEO team work more effectively and efficiently.